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Smarter eCommerce

June 21, 2011

Here’s a new eComm start-up that purports to help consumers make better decisions on TV’s, Cameras and Laptops.  The twist:

On Decide, the experience is simple: Search for a product and get an immediate buy or wait recommendation, along with a machine-generated prediction on when to buy and a percentage indicating Decide’s confidence in that prediction.

A quick Decide search for a particular Samsung Plasma HDTV, for instance, will yield a “wait” because the site predicts that prices for that model, with 87% confidence, are expected to drop $92 within two weeks.

For considered-purchase consumer products, eComm already offers a superior means to shop, compare and acquire at the best price.  Web services like this (assuming they work!) only make the value proposition stronger.

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