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New Research on Mobile Usage Suggests Social + Gaming Popular and Growing Fast

July 17, 2012

Business Insider, a well-regarded technology research firm, recently published an extensive study on mobile phone use in North America.  While the report is only available behind a paywall (BTW: you get a 30-day free pass), they are releasing snippets.   Here are some highlights relevant to our Mobile Event space:

  • Games: Along with social networking, it is the largest category of daily app consumption. According to comScore, the percentage of all U.S. mobile users that have played games on their phones increased from 21% in September 2009 to to 34% in May. Significantly, many people playing games on their phones aren’t “traditional” gamers.
  • Social Networking: The other leading category in daily app consumption, social networking made the biggest one-year jump in daily time spent. The percentage of all U.S mobile users that accessed a social network on their phone rose from 14%  in September 2009 to 37% in May.

mobile content usage

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