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MasterCard CMO on the importance of Mobile and Social- “Every connected device will become a commerce device”

November 9, 2012

Here’s an interesting interview of MasterCard’s CMO Alfredo Gangotena:

“The future is not mass marketing, it is a combination of data and analytics with personalization,”

“Today we understand that billions of people have access to their wallet and mobile phone – and the key thing is to find out where the action is,” he said. “We’re utilizing technology to deliver to your personally.”

“Personalization is the name of the game. I’m not saying it’s the end of mass marketing, but mass marketing is vast.”

“The power of mobile is so huge,” Mr. Gangotena said. “Mobile phones are here to take over.”

Check out this short video for a glimpse of what’s right around the corner for how you will pay by swiping your phone instead of a piece of plastic.

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