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[Report] 18-34 demographic very receptive to mobile ads, sharing offers

November 9, 2012

From a recent piece in Mobile Marketer, great news for Dazzmobile prospective clients…

Mobile users between the ages of 18 to 34 years old are strongly receptive to mobile ads, with 47 percent having clicked on a mobile ad in the past three months, according to a new report from RadiumOne.

The findings also suggest that this age group in particular values personal connections as a means to purchase products and services through their mobile devices. For marketers, this means they have an opportunity to reach these users by leveraging their interest in sharing content.

“Mobile advertising poses one of the greatest opportunities for marketers, yet many brands and agencies are at a loss for the best way to leverage mobile to reach consumers especially in the 18-34 demographic branded ‘Generation C’ by Nielsen and NM Incite’s U.S. Digital Consumer Report,” said Kamal Kaur, vice president of mobile and display at RadiumOne, San Francisco. “This is one of the most elusive yet lucrative markets for brands to reach.

“Our findings help marketers better understand this age group, and their personal ‘connection’ with each other as well as their propensity to consume media content, socialize and share experiences through devices,” he said. “Marketers can leverage this propensity to share content – from coupons and promotions to pictures and videos.

“These findings are good news for marketers, they have an untapped opportunity to speak directly to consumers with the right message, at the right time, on the right platform – mobile.”

-read more-

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