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Smartphone Penetration Officially > 50% in USA. [Report]

November 11, 2012

For the first time, smartphone penetration crossed the 50% threshold, with 51.0% of US mobile subscribers (119.3 million people) owning a smartphone during the three months ended September, up 8% from the three months ended June 2012, according to data from the com Score MobiLens service.

Top Mobile OEMs
3 Month Avg. Ending Sep. 2012 vs. 3 Month Ending Jun. 2012
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Jun-12 Sep-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 25.6% 26.0% 0.4
LG 18.8% 17.7% -1.1
Apple 15.4% 17.5% 2.1
Motorola 11.7% 10.9% -0.8
HTC 6.4% 6.2% -0.2
Mobile Content Usage
3 Month Avg. Ending Sep. 2012 vs. 3 Month Avg. Ending Jun. 2012
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Jun-12 Sep-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 75.0% 75.5% 0.5
Used downloaded apps 51.4% 54.0% 2.6
Used browser 50.2% 52.6% 2.4
Accessed social networking site or blog 36.9% 39.0% 2.1
Played Games 33.4% 34.4% 1.0
Listened to music on mobile phone 27.6% 28.6% 1.0
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