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Bigscreens & Interactive Games 2 of 6 New Tradeshow Trends from NY Auto Show

March 29, 2013

If you have been following Dazzmobile you know that we are going-large on Bigscreen-Interactive.   We were thrilled to see this piece today from Bizbash sharing their observations on the 6 top booth trends coming out of the New York Auto show.  Check out items 4 and 5…

Here’s a look at the trade show exhibit trends on display.

1. Simple, modern design
If the main point of the Auto Show is to let consumers see the latest cars, the vast majority of exhibitors chose sleek structures that showed them off without any design distractions. That meant lots of restrained color palettes and bright, well-lit areas that felt modern and airy.

2. White
Speaking of sleek, what can be more minimalist than a white box? That’s what many brands chose—Porsche among them—displaying cars without any unnecessary frills. Rolls-Royce used white tiles on the floor and wall, and both Rolls-Royce and Volvo incorporated some wood tones into otherwise all-white designs.

3. Contemporary architectural shapes
Some of the brands with more elaborate stands appeared to take their design cues from architects like Zaha Hadid and Rem Koolhaas, using unconventional shapes and angular elements to convey a sense of innovation and modernity.

4. Giant screens
If so many sleek, all-white booths made for a serene setting, brands put some energy in their areas with enormous LED screens showing dynamic graphics. Most booths seemed to have at least one large screen incorporated somewhere, often above or behind the main model on display. Others used giant screens as space dividers and focal points.

5. Interactive games
There were smaller screens, too—and many of them showed games meant to entice consumers to engage more actively in the displays. Lots of touch screens let you get more information about the cars. Other games mimicked the experience of driving them: Toyota had a giant kiosk with three screens for just one driver; tire maker Pirelli had a line of simulators meant to recreate the experience of a Formula One race track.

6. Caffeine
This trend is decidedly an old-fashioned and low-tech one, but effective: Several car makers kept the press engaged on Wednesday with espresso bars. With 846,000 square feet of exhibit space in use at the Javits Center—plus plenty of announcements, promotional events, and nighttime parties during the run of the show—journalists on Wednesday were lining up for a jolt of caffeine.

See more

Click on the image for a slideshow of various booths…

 

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