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Our Newest Deployment…

April 18, 2013

This week Dazzmobile deploys its audience engagement solution for Clarabridge at it’s C3 Conference at the HardRock Hotel in San Diego where attendees came Screen Shot 2013-04-18 at 12.03.00 PMto…

…become a Customer Experience Rockstar at C3, the leading industry event for Customer Experience Management (CEM) professionals. Learn from industry analysts, product experts and network with peers who are revolutionizing the way companies listen to and build lasting relationships with their customers.

Dazzmobile is proud to have the privilege to serve Clarabridge and its C3 Conference attendees with it’s latest audience engagement solution.  Below are some screenshots.


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Wearable Computing Round-up

April 17, 2013

The “Glassholes” – See below

Yesterday BI Intelligence released Wearable Computing: From Fitness Bands To Smart Eyewear, A New Mobile Market Takes Shape.  It’s a great roundup of the space that includes growth projections, categories, current consumer awareness, and barriers to adoption.

Overall consumer awareness is still low.

Speculation on the future market for wearable devices is a confusing mix of skepticism and hype.

Different categories of wearables are at different stages of consumer adoption. One category of devices — fitness and health-oriented smart bracelets — have already gained wide acceptance among consumers.

  • Despite tech press and crowdfunding enthusiasm for products like the Pebble smartwatch, it is not clear that the consumer mainstream will take to Internet-connected watches.
  • Google Glass and other eyewear devices are still moonshots — albeit with great potential in areas ranging from advertising to gaming and photography.
If you are in or near the space, this report is worth a close look.  If not, here’s the report’s bottom line:
  • Smart fitness bands and medical bracelets are well on their way to becoming mainstream connected devices. They excel at a variety of applications — from glucose monitoring for diabetics, to tracking the workouts of fitness buffs — and are already generating significant revenue for manufacturers and app developers.
  • Smartwatches are more obtrusive and likely won’t have anywhere near the mass appeal of smartphones and tablets. That said, smartwatches that double as fitness bands — basically, fitness bands with a time display — will likely do well.
  • Until designs improve, it’s unlikely that consumers will take to eyewear devices like Google Glass, given their strange appearance.
  • Augmented-reality eyewear does hold out the promise of a new environment for immersive marketing and ad campaigns. We expect large advertising and media organizations to push Google Glass and similar devices.

Agree with the conclusions or not, some very smart –in fact, visionary– investors are making big bets on Google Glass.  Click here and here to read about the “Glassholes”.  Like we first saw with the iPhone ecosystem, followed by Android, as useful apps become available, mobile eyewear will offer transformative experiences and the ‘look’ will quickly be irrelevant or perhaps become a cool status symbol.  And designs will evolve rapidly.

One area of profound concern associated with Google Glass, its terms of service and the legality of who owes the content of public spaces.  This piece breaks the issue down in all its glory.  It aint pretty.

We are watching this space with eager anticipation.  Are you?  What do you think?

Dazzmobile Speaking at “TechSandBox: Mobile, Mobile Everywhere: from Mistakes to Success”

April 3, 2013

We are both honored and excited to participate in the TechSandBox’s inaugural event:  Mobile, Mobile Everywhere: from Mistakes to Success.   First a bit about TechSandBox, a new tech innovation center and incubator in our backyard here in MetroWest Boston:

The Mission of TechSandBox is to accelerate the success of science and technology entrepreneurs based in the 30+ cities and towns located near the I495, I90, Rt.9 corridors of Massachusetts.  TechSandBox catalyzes the Innovation Economy in Metrowest, delivering convenient access to information, education, resources and community in order to accelerate success for science and technology companies and their entrepreneurs.  In its initial phase TechSandBox offers:

  • Shared office bullpen
  • Events, seminars, SIGs,
  • programs & workshops
  • A place to collaborate, innovate & connect
  • Advice and Mentoring for Members
  • CxO Peer Group

Here’s more on the event:

TechSandBox Gaming, Mobile and UX Special Interest Group (SIG) Panel Discussion — the first!

Event Description:

Join us for an evening of lively discussion with mobile entrepreneurs.

1. Hear about their challenges and strategies in market assessment, solution design and development.

2. Ask your most important questions, and then network with experts and fans of mobile, gaming and UX.

3. Come learn about TechSandBox, created specifically for local technology entrepreneurs, providing office space, mentoring, and educational programs and networking opportunities.

Light food/ beverage will be provided.


Mike Kozub, Co-Founder/CEO Dazzmobile, Partner, LaunchPad Venture Advisors

Lily Li, Founder & CEO, Hancock Software

Sanjay Patel, Founder & CEO, Perpetuating Ventures

Event Location: TechSandBox at Becker College, Southborough Campus, 337 Turnpike Road, Left Entrance (Ste 102) Southborough MA 01772 April 15, 2013 6:00PM-8:15PM; Registration starts at 5:30PM

Note that due to space limitations, walks-ins may be SRO.

Click here to register.  It should be a great night.  Hope to see you there!

Bigscreens & Interactive Games 2 of 6 New Tradeshow Trends from NY Auto Show

March 29, 2013

If you have been following Dazzmobile you know that we are going-large on Bigscreen-Interactive.   We were thrilled to see this piece today from Bizbash sharing their observations on the 6 top booth trends coming out of the New York Auto show.  Check out items 4 and 5…

Here’s a look at the trade show exhibit trends on display.

1. Simple, modern design
If the main point of the Auto Show is to let consumers see the latest cars, the vast majority of exhibitors chose sleek structures that showed them off without any design distractions. That meant lots of restrained color palettes and bright, well-lit areas that felt modern and airy.

2. White
Speaking of sleek, what can be more minimalist than a white box? That’s what many brands chose—Porsche among them—displaying cars without any unnecessary frills. Rolls-Royce used white tiles on the floor and wall, and both Rolls-Royce and Volvo incorporated some wood tones into otherwise all-white designs.

3. Contemporary architectural shapes
Some of the brands with more elaborate stands appeared to take their design cues from architects like Zaha Hadid and Rem Koolhaas, using unconventional shapes and angular elements to convey a sense of innovation and modernity.

4. Giant screens
If so many sleek, all-white booths made for a serene setting, brands put some energy in their areas with enormous LED screens showing dynamic graphics. Most booths seemed to have at least one large screen incorporated somewhere, often above or behind the main model on display. Others used giant screens as space dividers and focal points.

5. Interactive games
There were smaller screens, too—and many of them showed games meant to entice consumers to engage more actively in the displays. Lots of touch screens let you get more information about the cars. Other games mimicked the experience of driving them: Toyota had a giant kiosk with three screens for just one driver; tire maker Pirelli had a line of simulators meant to recreate the experience of a Formula One race track.

6. Caffeine
This trend is decidedly an old-fashioned and low-tech one, but effective: Several car makers kept the press engaged on Wednesday with espresso bars. With 846,000 square feet of exhibit space in use at the Javits Center—plus plenty of announcements, promotional events, and nighttime parties during the run of the show—journalists on Wednesday were lining up for a jolt of caffeine.

See more

Click on the image for a slideshow of various booths…


Mobilized World of Opportunities

March 18, 2013

In case you missed it, the juxtaposed photographs below started floating around last week. Two shots from a similar vantage point of people gathered in St. Peter’s Square in Rome.

The top photo is from 2005, two years before Apple’s launch of the iPhone spawned the smartphone and tablet era.  The bottom from last week.

Now’s about the time we should play the Sesame Street tune, “One of these things is not like the other…”


It is nothing short of astounding how much our world has changed in 8 blink-of-an-eye years.

Opportunities for New Market Entrepreneurs are vast.   This blog has been sharing observations for quite some time on just a handful of the Brave New World New Market opportunities our wireless mobility has spawned; among them:  Internet-of-ThingsSoLoMo, and Second Screen TV.

Then we happened upon the video below, an inspiring 5-min video montage prepared by the Associated Press entitled The Big Game 2.0: Are You Adapting?  The video connects the dots of the changing media world among news organizations, advertisers, social media, digital devices and sport events worldwide — and how all of the changes are resulting in quickly evolving content consumption habits.  It’s worth the look if you are interested in a glimpse of where it’s all headed.  While it depicts the mega-sports events like the 2012 Olympics and the Superbowl, we believe these global events are indicative of what’s happening at the local level as well.  Social, in-the-moment-sharing Second Screen sharing will become habitual among fans.  It’s just the beginning.

Proud To Announce Our Newest Mobile Deployment

March 13, 2013

It’s been a very busy couple of months for Dazzmobile.  No excuse for our lack of blog-time.  But that’s the best we can come up with!

We are proud of our newest mobile solution for Jon Taffer’s Nightclub & Bar Show which hosts 30,000 owner/operators from the Nightclub&Bar industry in Vegas next week.   You may recognize Jon’s name, he is the star and executive producer of the hit TV show, Bar Rescue on the Spike network.  Heck, they even did a Superbowl ad!

Below are the app highlights.  Unfortunately, the app is only available if you are one of the lucky 30K registered show attendees.  Among its most unique features, features you wont see anywhere else in the event mobile marketplace, are the bevy of push-interactive games, trivia and quizzes.  And every action in the app is ‘gameified’ which means that attendees can compete for a great set of prizes.

Here are some screenshots highlighting a small sampling of the push interactive gaming and gameification:

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If you’re interested in seeing a demo of this compelling mobile technology and to learn how we can help you raise the bar in both your audience engagement and your event P&L, click here to arrange for 30-min call.

Here’s the app overview as found on the NCB Show website here

Night Club & Bar Show is proud to announce a major upgrade to our mobile presence for 2013!This year’s app delivers a whole new level of interactive engagement for show attendees & exhibitors.  The more you use the app, the more points you will accumulate.  Top point earners will win great prizes:
a.    1st place: Consultation with Jon Taffer
b.    2nd place: $500 Visa Giftcard
c.    3rd place: iPad Mini
d.    4th place: 4 VIP Tickets to the Closing Night Party at TRYST Nightclub
Here’s a short list of some of the cool things you can do with the NCB Show Mobile App!
1.       Connect with fellow attendees and exchange contact info with a simple QR scan
2.       Stay informed about conference and keynote schedule and even create your own agenda right in the app
3.       Access the nightlife options from the palm of your hand
4.       View an Exhibit Hall Map and plot your booth-visit itinerary
5.       Step up to the media bar and consume the latest videos and handouts
6.       Share your status updates with options to share out to your favorite social media platforms automatically
7.       Monitor the buzz! Check out what people are saying.  Learn what’s hot and what’s not.
8.       Sign up for alerts so you don’t miss a thing
9.       Participate in interactive games, surveys, and pollsGet more out of your NCB Show experience.
Download the mobile app now!

About Dazzmobile

Dazzmobile offers a set of Software-as-a-Service Solutions to Event Organizers.   We do three things:  1) we deliver custom-branded mobile apps for events, 2) we offer technology & creative services to provide year-round longevity to these events and 3) we shine a BigData spotlight on events… which has always been a dark element of the Marketing/Sales process.  Dazzmobile powers conferences, tradeshows and meetings from 250 to 30,000 attendees for Corporations, Analyst firms, Trade Associations, and Trade Show/Event Promoters.  Our multi-screen mobile experiences uniquely delight and engage audiences by allowing them to connect, discover, learn and play before, during and after the event.   Learn more, including a 3 step video-demo tour at

Wi-Fi at Gillette Stadium: A look Behind the Scenes

January 18, 2013

Here’s a short clip describing the opportunities and challenges associated with providing connectivity for a ‘dense city’ of 70,000 people.

Whether in stadiums or arenas, fans everywhere are increasingly turning to their smartphones and tablets to replicate the in-home experience while enjoying the irreplaceable in-person encounter.

The Patriots are at the forefront of this quest in reaction to a small dip in attendance in recent years as a result of losing out to the competition: the couch/big-screen HD!

Go Pats!