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How to Determine if a Venue can Provide Good Event WiFi for Your Next Event

January 9, 2013

Continuing on the theme of the importance of a solid Wi-Fi infrastructure for your event, consider this:

In today’s world almost no event can be successful without the aid of WiFi and other technology. And WiFi networks at events and tradeshows are becoming more and more crowded as attendees use an ever greater number of Wi-Fi enabled devices including smartphones, tablets, and laptops.  Bottom line, WiFi is no longer an optional perk you may or may not offer. It’s a must.
And as the number of wireless devices grows exponentially, so do the expectations of your attendees. Poor WiFi can do more than create a bad user experience; it can cause attendees to leave in order to find a better connection, or even keep them from attending the event at all if they think their productivity will be limited. Bad WiFi can also ruin a key talk and ruin exhibitor interaction – along with your reputation.
Because every venue has its own unique characteristics, and every event has attendees with varying needs, there is no simple formula you can use to ensure a great event WiFi experience.
Unfortunately, many event organizers do not have the technical background or skill set to truly determine whether or not a vendor has the ability and capacity to provide the needed WiFi for any particular event. Which means hiring an expert during the event planning phase is easily worth the investment when that expert can help ensure a great user experience and smooth running talks and presentations.
Beyond knowing the needs of your attendees, creating a positive WiFi experience begins with being able to ask the right questions.  The following questions give you a non-tech heavy approach to trying to determine if a potential venue will be able to provide you with the proper WiFi for your event’s needs. These questions are effective whether you’re interviewing a potential venue, a WiFi company, or a WiFi consultant.

Click over to see the piece and a handy list of 20 questions you should be asking of your venue with respect to their Wi-Fi.

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How Technology is Changing Events [Infographic]

January 9, 2013

Here’s a great ‘then vs. now’ on the recent effect tech has had on events courtesy of eventmanagerblog.com…

Source: eventmanagerblog.com via Mike on Pinterest

Wi-Fi @ Your Event: 2 Great-reads

January 5, 2013

According to Corbin Ball, a longtime authority on everything tech in the event industry,

… demand for Wi-Fi at events is growing by high double-digit numbers each year. Tablet computers, on average, use 400% more bandwidth than other mobile devices and are becoming the fasted adopted technology hardware ever. Attendees have multiple mobile devices and expect the same broadband experience they receive at home and office – even though there may be thousands of people trying to access the Wi-Fi signal simultaneously. The recent Dreamforce Conference 2012 in San Francisco had over 10,000 simultaneous Wi-Fi users.

In Dazzmobile deployments the questions invariably come up with respect to mobile connectivity.   While carrier 3G / 4G may be enough to carry the day depending on the location, audience technology-adoption and size of your event, local Wi-Fi factors could make or break your plans for both your mobile app and your event in general.

That’s why we wanted to pass along these two highly instructive articles intended for Event Pros looking to get the most out of Wi-Fi.  First, Understanding the Internet Landscape at Hotels and Convention Centers — A Primer for Event Organizers comes to us from our friends at TradeshowInternet.com, authorities in providing wired and wireless (WiFi) solutions for trade shows, meetings, conferences, and corporate events.

Does it surprise you to hear that a convention center’s WiFi network does not always work? At EXHIBITOR2012 (a trade show for trade show professionals) held at the Mandalay Bay Convention Center in Las Vegas, show management sent out the following apology email for the unreliable WiFi service:

Given the high volume of WiFi signals from the EXHIBITOR2012 show floor, the official […] WiFi signal was frequently facing network interference and deemed ineffective. Although Mandalay Bay made every effort to overcome this technical challenge, they were unable to deliver a consistent, working service.
Sound familiar? As an event organizer, you probably take it for granted that the venue’s WiFi network will function properly; unfortunately, often times it does not. Aging infrastructure, inadequate bandwidth, and poor capacity planning are a few of the most frequent causes of WiFi breakdown.
So how can you evaluate the venue’s in-house Internet Service Provider (ISP) and determine the quality of their wireless network if you are not a telecom engineer? By reading this white paper, you’ll gain an understanding of the factors at play, which questions to ask, and what options you have for bringing in your own ISP if you determine your venue may be lacking.
Click over to better understand the mechanics for how the in-venue web connectivity industry really works and your options for getting what you need.     Oh, not sure what you need?  Our pals at TradeshowInternet.com thought you’d never ask!  They’ve prepared this handy-dandy piece:  How to Discuss Your Event’s Wi-Fi Needs — A Primer for Event Organizers
Want to ‘go large’ on this stuff?  Knowledge is power.  You can never have enough of both right?  Check out their blog.  Here are some recent posts:

Coming Out To Play!

December 21, 2012

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We wanted to share some exciting news about Dazzmobile and our new Showdazz social/mobile platform designed to help Corporate Event Organizers power audience engagement and new revenue streams.

The Showdazz platform is customizable for events such as sales meetings, user conferences, and any gathering of 500 or more where attendee engagement is paramount to the event’s success.

If you have an upcoming event that you’d like to take to the next level, seeing is believing… please take a minute to view Dazzmobile in action by clicking on the image immediately below.  The tour kicks off with a raving (unscripted… we swear!) video testimonial from one of our first customers.  If you like what you see, there are a series of additional mini-demos that will show you the power of our platform in action.

click on ‘take the tour‘ in the image below for a quick 3-step video tour!
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New revenue opportunities abound
Most of our features represent new and powerful ways to partner with your advertisers to deliver their messages in ways never before possible.  As a result, Dazzmobile offers your event a new set of monetization opportunities that complement, not dilute what you already have in place. Click here to see a summary of how these features can propel your event P&L.
If you do like what you see, we’d love to talk!  Just click ‘schedule a demo‘ at any point in the quick-tour.

Retail and Restaurant Industry Increasingly Turning to Mobile Advertising

November 16, 2012

Thought we’d share this infographic prepared by MillenialMedia on how Retailers and Restaurants are turning to Mobile at increasing rates.

Source: visual.ly via Mike on Pinterest

Moms And Their Mobile Devices [infographic}

November 13, 2012

This infographic by Statista illustrates how American moms use mobile devices. Smartphones and tablets help them to shop, socialize and organize their families.

Source: visual.ly via Mike on Pinterest

Smartphone Penetration Officially > 50% in USA. [Report]

November 11, 2012

For the first time, smartphone penetration crossed the 50% threshold, with 51.0% of US mobile subscribers (119.3 million people) owning a smartphone during the three months ended September, up 8% from the three months ended June 2012, according to data from the com Score MobiLens service.

Top Mobile OEMs
3 Month Avg. Ending Sep. 2012 vs. 3 Month Ending Jun. 2012
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Jun-12 Sep-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 25.6% 26.0% 0.4
LG 18.8% 17.7% -1.1
Apple 15.4% 17.5% 2.1
Motorola 11.7% 10.9% -0.8
HTC 6.4% 6.2% -0.2
Mobile Content Usage
3 Month Avg. Ending Sep. 2012 vs. 3 Month Avg. Ending Jun. 2012
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Jun-12 Sep-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 75.0% 75.5% 0.5
Used downloaded apps 51.4% 54.0% 2.6
Used browser 50.2% 52.6% 2.4
Accessed social networking site or blog 36.9% 39.0% 2.1
Played Games 33.4% 34.4% 1.0
Listened to music on mobile phone 27.6% 28.6% 1.0